Hunch

How do you like having a personal consultant, who understands your interest, your needs, your preferences and then go find you the things you like on the internet without wasting too much of your time doing google search or Yelp search? Hunch.com does exactly that! Its tag line says it all "Taste Graph + Influential Brands = Great Recommendations".

Hunch.com is a collective intelligence decision-making system that uses decision trees to make decisions based on users interest. It builds 'taste graph' for you, mapping you on the web with your affinity for every entity (movies, restaurants, etc).

When you sign up, the system asks you a series of questions about a topic to help weight the options. After completing the questions, you are presented with results and you can decide how much you like the results (1 - 5 stars) to help "train" the system. Once Hunch gets to know you fairly well, you can just rely on Hunch for recommendations on where to eat, what movies to watch, etc.

A sample question for users

Hunch's 'taste graph' prediction technology is much more complex than what you see on popular websites like Amazon.com. It is able to surface relevant items previously not observed by the old program. Here is a sample of how your answers are being used.

One way for online businesses to leverage Hunch.com is to have a link to the external business sites on Hunch so when the companies show up as recommendations, users can click to the external sites directly and purchase.

Also, companies can use Hunch's taste graph to improve the recommendations on their own sites.

Very limited numbers of businesses are leveraging Hunch and its technology but the future of Hunch is promising and we will see more companies using Hunch as a way to market to target audience.

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